Problem 1: What role, if any, does the Internet play in market segmentation? Provide at least one specific example and briefly discuss.
Problem 2: How often should an organization's vision/mission be changed in light of strategy evaluation activities? Explain you rationale.
Problem 3: If you owned a small business, would you develop a code of business conduct? If yes, what variables would you include? If no, how would you ensure that your employees were following ethical business standards?