Role in the firms buying center


Melissa is the director of human resources but is known throughout the firm as being one of the first to hear about and use new kinds of communications technologies. When the firm wants to upgrade its communications with vendors through a private exchange, Melissa will probably function in what role in the firm's buying center?

A. Initiator

B. Influencer

C. Decided

D. User

E. Gatekeeper

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Business Management: Role in the firms buying center
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