1. What are the primary points of emphasis in a start-up business plan? How might this plan evolve as it changes from a start-up plan to an ongoing business plan that will be used by the company?
2. What steps can small companies take to scan the market and the threats it may present to avoid becoming obsolete?
3. How can technology-based companies keep up with rapidly changing markets, products, and competitors? Which is more important to success: strategy or resources?
4. What are the ramifications of competing with a larger, more powerful competitor? What opportunities might exist?
5. Discuss the entrepreneurial traits.
6. What role does the company’s public relations efforts play in the company’s success? What steps can the entrepreneurs take to generate PR for their companies?
7. Discuss the benefits and the risks of outsourcing the manufacturing of products to foreign countries.