Problem:
The CFO has requested from you, a risk assessment of Strident Marks. Think about the risks inherent in Strident Marks and how to quantify these risks. Discuss the use of standard deviation to measure risk. When is this type of calculation appropriate, and when is the coefficient of variation an appropriate measure of risk?
The following website, found in the phase resources, might be useful:
* Revisiting the Capital Asset Pricing Model
(https://www.stanford.edu/~wfsharpe/art/djam/djam.htm)