Ringtone and Phones-R-Us are both successful companies in the cellular phone retail sales business.
On the one hand, Phones-R-Us pursues a low-cost strategy and has fairly high employee turnover rates. The firm relies on a high volume of phone sales to generate revenue.
On the other hand, Ringtone pursues a competitive advantage based on customer intimacy and has very loyal employees.
Ringtone sells expensive, high-quality phones and relies on its employees to provide high-quality customer service to generate sales.
The sales representatives for both companies "bring in the bacon."
As such, these people arc a key factor to the firms' success. How should each company source recruits for the position?