Part A:
Strategic Drivers. Be prepared to discuss one of the drivers in detail on the ways it is altering the way business is conducted. Locate one example of how a company has or has not taken advantage of one of the drivers and be prepared to provide an explanation for your choice.
RFID technology. Locate an article on a marketing application of RFID technology that is different from those described in the chapter. Be prepared to discuss the application of the technology, being specific on how it is improving a supply chain or other marketing process.
Direct Marketing. Be prepared to discuss why it is important for a marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies including the benefits as well as the consequences if a company does not distinguish between the strategies.
Four Is of Internet Marketing. Identify a web site that makes good use of each, some, or all the Is. Be prepared to discuss how each of the four Is affect customer experience at the site.
Part B:
Select three different web sites to explore throughout this course. One is to be a B2B, one to be a B2C, and one is to be nonprofit (but not a government site).
Post your selections along with the URL of the web site on the discussion topic, "Project Web Sites".
Note: You may not choose the same three sites as another student. This will be on a first come-first serve basis, so check the posting by your fellow classmates and choose different sites.
Register at the B2C web site. Record the data captured in your log.
Sign up for a newsletter on one of the selected web sites.
Connect with one of the selected web sites by asking for information, or even purchasing a product if you wish.
Begin your log of the email communications that you receive from the web sites.