Reyna is the marketing director at a large accounting firm, Operation Management

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Reyna is the marketing director at a large accounting firm

Reyna is the marketing director at a large accounting firm in New York City. The CEO has asked her to update the company’s current marketing plan to reflect changes in technology, competitors, and new customer acquisitions through the marketing mix channels. What additional area of the marketing plan should Reyna be sure to cover? a) the 4ps of marketing b) competitor branding c) resource allocation to reach target customers

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