Paper instructions:
I need a to identify PODs (Points of Difference) and differentiate your product (brand) from those of your competitors.
Product: A rewards app which will track rewards for purchases
Goals:
In the next two years the All in One App will eliminate the need to carry multiple rewards cards, with assistance from Apple the Rewards on the Go will revolutionize the customers experience in various retail chains with one click of the app.
Non-Financial Goals (1-2 Years)
1. To eliminate the need to carry multiple rewards cards and have all reward points assessable with one click of a button with any smartphone
2. In order to have a test market for the app All in One App will offer this app via the Apple App store and Google store for Android users free of charge for download.
3. Work with Apple as they prepare for the launch of the IPhone 6 work the app into future advertisements.
4. As the IPhone 6 prepares to launch all bugs should be worked out on the app, in doing so we are looking to start its use in the Walmart, Costco, and Sam’s Club chains.
5. 100K downloads in two years when the app is free
Financial Goals (1-2 Years)
1. Being that the App will be free for the first year, Rewards on the Go will initiate a $3.99 download charge after the first 2 years.
2. Sponsorship with all retail chains that use the Rewards on the Go to increase the company to lead to production of future apps.
3. After the initial year, the Rewards on the Go will expand to allow payment of bills via QR Code on the bill with the use of the App
4. A 25% return of all investment into the project which will allow the company to pursue other applications of a similar nature geared towards a different demographic
5. Finally for every 500 rewards points earned by users of the App the retail chains will give All in One App oration $1.00 ($100,000 users in the two years x 500 reward points per user= $25M profit for All in One App oration.