Revisit the effectiveness of business strategy


Assignment:

As you begin the simulation, you will need to revisit the effectiveness of your business strategy relative to the six basic strategies. As a team, you need to discuss these results and decide which strategy you will choose for the competition that begins the end of this week. Each member of the team should review the strategy for his or her role, and then a team decision needs to be made on the overall strategy for the next round.

Part 1: Team Participation to Begin the 1st Practice Round

Go to the CAPSIM home page (www.capsim.com).

You are now in the spreadsheet where you can make your decisions for round one.

Part 2: Yearly Summary Report

Use your textbook(s), course materials, and Internet sources to, as a team, prepare a PowerPoint presentation of 15-20 slides that justifies your strategic decisions for Practice Your team will need to provide a brief executive summary "state of the business" slide, a synopsis of the key decisions for each product, the reasoning leading to the decisions, and an assessment of the results of those decisions.

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Marketing Management: Revisit the effectiveness of business strategy
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