Instruction for the Marketing project
This project include two parts, one is essay and another part is power point presentation. This is a group work, you only need to do my part which is highlight in red.
Here is the division of total essay. The length for my part is about 1page to 2 page (double space) and there is no limit for the Power point slides, maybe 1 or 2 slides.
1. Review your financial and market performance during the second year (Q5 through Q8)
2. Highlight the key features of the marketing plan: -
A. Brand Strategy - Aditya
B. Pricing Strategy - Lin
C. Advertising Strategy - Rose
D. Sales Channel
3. Assess your business strategy and performance during the second year (Q5 through Q8)- Rose
A. Compare actions taken against the initial plans (first vs. second year)
B. Discuss departures from the initial plans (during first year), justification (why?), and outcomes (results)
C. Review significant events that affected the company and/or market
4. Assess your current situation and the market (What are your firm's strengths and weaknesses?) - Lin
5. Summarize how you have prepared your firm to compete in the future. (All)
6. What were the lessons learned? - Aditya