Review what you learned in Lessons 10 and 11 about marketing channels and supply chains as well as retailing and wholesaling including content from your textbook and online course material. Note: Be sure to incorporate insights you gained from the Practice Marketing demo - Place. You are also encouraged to conduct independent research to enrich your own learning. Please remember to cite your work properly.
- Define and describe a marketing channel of distribution and explain why intermediaries are needed.
- Identify and describe marketing channel structures and organization.
- Explain the role of middlemen and channel relationships.
- Identify the different types of vertical marketing systems.
- Explain supply chain and logistics management.
- Explain the importance of retailing in the economy.
- Describe the different types of retailers and explain their marketing strategies.
- Describe methods of non-store retailing.
- Specify the retailing mix actions used to implement a retailing strategy.
- Explain changes in retailing with the wheel of retailing and the retail life cycle.
- Define and explain what wholesalers do.
Course conclusion paragraphs, need Two citations from Kerin, R., & Hartley, S. (2016). Marketing: The Core, 6th ed. New York, NY: McGraw-Hill Education.