Review-viral innovation-integration via sustainability


Discussion:

This discussion asks you to read and evaluate the assigned readings on corporate ethics. There are four readings including one peer-reviewed journal, two practitioner journals, and one newspaper article. The reason? Multiple perspectives to read and evaluate. NO additional research is required.

Evaluate the assigned readings. Be sure to include the below:

Briefly discuss the main points and evidence presented from each article.

What conclusions did the author's reach in their respective articles?

Compare and contrast the findings of the four articles: How are they alike? How are they different?

What conclusions do you reach overall from the four readings?

Response should be a minimum of 250 words in length and incorporate content from the readings. You may also include additional research you have done. Be sure to list your references in proper APA format at the end of your post.

Review the :

Edgeman and Eskildsen's 2012 article, "Viral Innovation: Integration via Sustainability & Enterprise Excellence," in Journal of Innovation & Business Best Practices.

Greenhouse's May 2, 2013, article, "Some Retailers Rethink Roles In Bangladesh," in The New York Times.
O'Toole and Vogel's 2011 article, "Two and a Half Cheers for Conscious Capitalism," in California Management Review, volume 53, issue 3.

Vallaster, Lindgreen, and Maon's 2012 article, "Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective," in California Management Review, volume 54, issue 3.

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