Assignment:
Review the types of segmenting dimensions listed in and select the ones you think should be combined to fully explain the market segment you personally would be in if you were planning to buy a new watch today. List several dimensions and try to develop a short-hand name, like "fashion-oriented," to describe your own personal market segment. Then try to estimate what proportion of the total watch market would be accounted for by your market segment. Next, explain if there are any offerings that come close to meeting the needs of your market. If not, what sort of a marketing mix is needed? Would it be eco-nomically attractive for anyone to try to satisfy your market segment? Why or why not?