Review the two outcomes of the fraud scenario assess the


The Subject is Business Case: HSBC Combats Fraud in Split-second Decisions

Review the two outcomes of the fraud scenario. Assess the buiness implications of each of the following two goals. Explain why these goals are conflicting.

a. To minimize rejecting legitimate purchases by authorized customers

b. To minimize the risk of making customers victims of fraud

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Marketing Management: Review the two outcomes of the fraud scenario assess the
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