Assignment:
Principles of Business Management
S.W.O.T. Analysis
1. Review the SWOT analysis for the Fictional Auto Company.
2. In a 500 words, describe how Fictional Auto Company can utilize this information to its benefit. Include how Fictional Auto Company can turn its weaknesses and threats into strengths and opportunities.
The requirements below must be met for your paper to be accepted and graded:
Create between 500 - 750 words (approximately 2 - 3 pages) using Microsoft Word.
Use APA style.
Use font size 12 and 1" margins. Include cover page and reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.
Strengths-Internal characteristics that give the company an advantage over its competitors.
Long, successful history, nearly 100 years
Reputation for value (quality for the price)
20,000 associates strong
30% increase in revenues
Ability to target markets
Opportunities-External characteristics; ways to expand or improve the company.
Aggressive marketing
Aggressive financing
Aggressive trade-in policy
Aggressive extended warranty
High tech, eco-friendly market segment
Staff development program
Dealership scorecards
Weaknesses-Internal characteristics that give the competition an advantage over the company.
40% turnover rate among associates
Bailout damaged brand image
Low customer satisfaction rating
Franchise structure (failed dealerships)
Threats-External characteristics; forces that may have a negative effect on the company.
Aggressive competitors (Ford, GM, Toyota)
Government regulations and fine