Review the strategic rationale of the proposed acquisition


Please respond to the questions below and cite your sources

Task: The idea is for Volkswagen to acquire Fiat in Brazil. As representatives of Volkswagen in Brazil, we are looking to increase the company's market share, profitability and diminish competition by acquiring a local automotive company.

Review the strategic rationale of the proposed acquisition through:

- Resource Based View of the firm rationale.

- Political, Economic, Social, Technological Factors (PEST Analysis)

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Other Management: Review the strategic rationale of the proposed acquisition
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