Review the sense of a critical analysis and opportunity


Assignment:

From information learned during Financing the Venture you will do a literature search for a scholarly article (either conceptual, empirical, or theoretical) that is related ("connected") to the selected reading, namely financing the venture.

Article review is not a summary but rather a review in the sense of a critical analysis and the opportunity to synthesize with the reading and other assignments, e.g., your own research. You are to integrate this review (your findings and analyses) in your assigned reading/chapter. The article must have been published since 2005 (2006 to the present).

On the cover page, the bibliographic information should be in proper format (APA style)

You should state:

(1) how the article relates (synthesize) to the material being studied (textbook)

(2) with what you agree and disagree, stating why (using analytical and critical thinking skills).

The review should be at least two (2) pages (singled-spaced, 1" margins, Times New Roman and 12-point font), plus the title page.

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Marketing Management: Review the sense of a critical analysis and opportunity
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