Solved: How has the company positioned their trap-ease product, Marketing Management

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How has the company positioned their trap-ease product

Discuss the below:

Review the case "Trap-Ease America: The Big Cheese of Mousetraps"

Q1) Has Martha identified the best target market for Trap-Ease? What other market segment(s) could - or should - Trap-Ease target?

Q2) Who is Trap-Ease's competition? What competitive advantages do they have versus Trap-Ease?

Q3) How has the company positioned their Trap-Ease product for the chosen target market? Could it position the product in other ways?

Attachment:- The Big cheese of mousetraps.rar

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Marketing Management: How has the company positioned their trap-ease product

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