Assignment: The Evolution Of Marketing Communications, How Brands Are Changing The Way They Are Communicating?
To address the assignment question, you should review the relevant literature critically and with suitable academic referencing you should discuss the potential benefits of advertising campaign to a company or a brand.
Then you should select two advertising campaigns and develop a critical link between the literature and the objectives and functions of these campaigns to the brands/companies.
An analytical assignment leads to a good comparison between the two campaigns and critically discuss how campaigns have achieved (or otherwise) their objectives.
All written submissions must be properly Harvard referenced. Word count can only be exceeded by 10% excluding references and appendices.
Submissions will be expected to demonstrate the following qualities:
- Answering the central focus of the assignment.
- A critical appreciation of relevant literature and its use to support argument, substantiate model(s) and other aspects of the assignment.
- Taking ownership of the content, being prepared to debate and argue a personal position, evidences evaluative skills.
- Logical flow of ideas and treatment; imaginative approaches; appropriate selection of real world factors related to the model(s) or specific assignment topic.
- Evidence of additional personal research, and the ability to analyze material from a variety of appropriate relevant perspectives.
- Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness.
- A strong conclusion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.