The Social Enterprise
Review the relatively new type of business-the social enterprise. Typically, we think of a business having one mission that requires marketing; however, now we have businesses with two fold marketing plans. One plan is for the for-profit side and a second plan is for the non-profit side of the business. Each uses the other to further their mission. Although this is a challenging business format, it is very profitable if marketed correctly. One marketing tactic is for a for-profit business to adopt a social cause that will attrect customers. On the other hand many non-profits are in need of new funding sources and are looking for partnerships or starting their own for-profit business to funnel revenue into the non-profit side.
For this assignment, you will identify an organization that is a social enterprise business or an organization that helps these types of businesses. A better understanding of socail enterprises will add to your array of marketing ideas and tools. Once you have made your selection, you will develop a marketing strategy for the organization. The strategy will include the following elements:
INCLUDE EACH OF THE FOLLOWING AS WELL AS AN INTRODUCTION AND SUMMARY. Begin each of the following with a bold heading and discuss each in detail for business identified.
1. Introduction(include a description of the business)
2.Market Segmentation
3. Target Market, Segments, and Strategy
4. Differentiation
5. Positioning and Positioning Strategy
6. Competitive Advantage
7. Value Proposition
8. Summary
This assignment should be four to six pages and submitted as a research paper following APA guidelines. Cite your sources and use Ariel 12 please.