Assignment: Digital Business
Length: 4000 words.
Task 1.
Digital business has developed in different ways across industries and sectors. Focussing on one of the industries/sectors in Appendix A you are required to research any three of the following digital business topics:
(1) business models
(2) online security
(3) strategic applications of digital technology.
(4) digital technology innovation.
(5) digital technology of the future.
You should search and review the published work of the most influential scholars and writers on these topic. You are required to write up your findings in the form of a 4,000 word report which provides, in relation to your chosen industry/sector, coherent discussion of the most significant developments in these topic areas.
List of suggested coursework topics
Advertising and public relations
Auctions
The airline industry
The automobile industry
The cruise ship industry
Healthcare industry
Insurance
Music recording
Publishing (e.g. newspapers, book)
Recruitment
The grocery retail industry.
The hotel industry
Consumer banking
Gambling.
Gaming
Professional sport
Small-to-medium enterprise (SME) sector.
Online social networking
University education
This list is for guidance; it is possible to research an industry or sector not listed but please discuss first with your lecturer before proceeding.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.