Review the public relations communications instruments in, Marketing Management

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Review the public relations communications instruments in

Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations of two instruments used by the organization. Which tactic is least effective and why? Which tactic is most effective and why? Synthesize the course materials and other research to support your response.

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Marketing Management: Review the public relations communications instruments in

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