Discuss the below problem:
Q: Hats in the Belfry, a store that sells hats and personal accessories, is considering opening a new store in China. Three potential sites are being evaluated for the new store. Each factor used in evaluating these sites has been assigned a weight to represent its relative importance to the potential success of the store. The three sites were then assigned points on a scale of 100 to illustrate how well the site scored with regard to the particular factor.
|
Factor
|
Weight
|
Shanghai
|
Jinan
|
Beijing
|
|
Construction Costs
|
0.10
|
70
|
85
|
75
|
|
Operating Costs
|
0.30
|
70
|
90
|
85
|
|
Traffic Count
|
0.25
|
90
|
75
|
80
|
|
Convenient Access
|
0.20
|
90
|
85
|
80
|
|
Parking Area
|
0.10
|
75
|
85
|
85
|
|
Surrounding Population
|
0.05
|
90
|
75
|
85
|
Which location should Hats in the Belfry choose based on this method of evaluating a location site?