Review the market segmentation variables that include demographic, psychographic, behavioral, and geographic criteria. When looking at these criteria, remember these variables will enable marketers to more clearly identify their target market. Think about how a company uses these in segmenting their market. Select a company, and discuss how they are using these criteria in defining their target market (based upon the marketing and promotion that you see being done). Do you believe that they are effectively defining and reaching their target market? To broaden our discussion, select a company that has not already been chosen by a fellow classmate.