Review the list of potential sources of differential competitive advantage (differentiation) highlighted in this week's material. Consider each of these brands. What are the sources of differentiation for each?
Carnival Cruise Lines
Sears Craftsman Tools
Apple iPhones
Lowe's Home Improvement Stores
The Salvation Army
Select two of these brands and for each: (a) indicate which one differentiation source you believe is most important to them currently and (b) indicate which other differentiation sources you believe might hold promise for development for them in the near future and why.