Review the Inquirer to determine Chester’s current strategy. Where will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Chester would be most likely to pursue.
Select 5:
Increase demand through TQM initiatives
Offer attractive credit terms
Seek excellent product designs, high awareness, and high accessibility
Add additional products
Seek the lowest price in their target market while maintaining a competitive contribution margin
Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand
Reduce labor costs through training and recruitment
Seek high automation levels
Seek high plant utilization, even if it risks occasional small stockouts
Reduce cost of goods through TQM initiatives