Discussion
Consider a company/organization (do not use the company you used for your marketing plan) that is U.S. based but has potential to enter a foreign market (or one that is in the U.S. and other countries but has potential to expand to a country that it is not in). Answer these questions:
• Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at ‘How to Enter the Market').
• Review the Figure entitled ‘Sustainable Marketing'. Which concept is this company/organization employing OR which concept should it employ?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.