Reflection: Mass Communication and Your Goals
In this readings, you learned how advances in communication technology are changing our media consumption habits and generating new creative communities. Mass communication trends include a combination of technology and creativity. For this Reflection, you will develop your personal philosophy of mass communication, including a consideration of how mass communication changes may affect your current or prospective career goals.
To prepare for this Reflection:
• Review the articles "The New Media Age" and "Building Creative Communities: The Role of Art and Culture."
• Consider how you intend to use mass communication to achieve your personal and/or professional goals.
• Reflect upon what you can do to help your current or prospective company or organization make the best use of mass communication.
• Consider how this course has made you more conscious of the message, medium, and modes through which you absorb mass communication. How will this consciousness affect the ways in which you choose to dispense media?
• Reflect upon how your opinions, beliefs, and philosophies about mass communication have changed since the beginning of this course.
What were the changes?
The assignment:
• Write a 1- to 2-page composition focused on one trend of mass communication mentioned in your textbook that may affect your current or prospective career goals. How will this trend change how you pursue your career goals, how you may work in your chosen career, and how you will interact with others (on both a small and a large scale) while in your chosen career?
• Refer to 2 specific examples from your course reading, and record in your assignment information about each source, including author, year, page number, and publication title.
RESOURCES
Readings
• Articles
o Tucker, P. (2007, March/April). The new media age. Futurist, 41(2), 23.
Retrieved from the Walden Library databases.
This article cites information on the changing habits of media consumption.
o Eger, J. M. (2006, March/April). Building creative communities: The role of art and culture.Futurist, 40(2), 18-22.
Retrieved from the Walden Library databases.
This article discusses the need for more art and creative education programs to prepare students for technology-related jobs of the futur.