Review the approach to employer branding of Apple Inc. Procter and Gamble and Walmart. Conduct research in order to get information to address the following questions:
a. Of the three, identify one that is exemplary (i.e. makes you want to apply) and one that requires improvement (i.e., makes you question whether you would want to work there). What were your reasons for making these choices?
b. How does your research of these web sites relate to the YouTube video?
c. How have these companies incorporated social media to support their branding?
Visit Ford Motor and General Motors company web sites and review their approach to online recruiting. Conduct research in order to get information to address the following questions:
a) What best practises are being used?
b) What is being done (if anything) to recruit a more diverse workforce?