Part -1:
Review the American Idol Case. The research question is, "What still needs to be known about the viewers and voters for contestants of the popular TV show American Idol?"
Given that the marketing research problem is to determine who the viewers actually are and their motivations for voting for American Idol contestants.
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format to answer the following question: What is the demographic profile of the American Idol audience? . Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Define the management decision problem confronting Melissa Marcello and Julie Litzenberger and a corresponding marketing research problem and show the linkages between the two. Cite source with in-text citations.
b. Apply the components of the marketing research problem to suggest what research can be done. Cite source within-text citations.
c. Describe key concepts to be used in the marketing research problem approach. Cite source with in-text citations.
4. Conclusion - Summary of main points
a. Lessons Learned and Recommendations
5. References - List the references you cited in the text of your paper according to APA format.
Part -2:
Read the Case Baskin- Robbins: Can It Bask in the Good Ole Days?
Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Assume Kimmel decides to conduct a study to address the marketing research problem, describe what research design should be adopted? Relate the different phases of the research design to specific aspects of the marketing research problem.
b. Define what kind of secondary and syndicated data would be helpful in addressing the issue of changing the brand logo. What is the role played by such data?
c. Discuss the criteria to evaluate the usefulness of applying the secondary data to addressing the market research problem.
4. Conclusion - Summary of main points
a. Lessons Learned and Recommendations
5. References - List the references you cited in the text of your paper according to APA format.
Part -3:
Read the CASE ANALYSIS on "Kid Stuff? Determining the Best Positioning Strategy for Akron Children's Hospital."
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format. Below is a recommended outline.
1. Cover Page
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Discuss the role of qualitative research in gaining a better understanding of how households select a hospital for their children when in need of health care for acute cases?
b. Describe possible survey methods that Norton could request if he commissioned a survey in this case? Which survey method would you recommend and why?
c. Select which of the plans you suggest Akron Children's Hospital pursue- plan A, plan B, plan C, or plan D?
4. Conclusion - Summary of main points
a. Lessons Learned and Recommendations
5. References - List the references you cited in the text of your paper according to APA format.
Part -4:
Read the Real CASE ANALYSIS in Page 814 on "Wendy's: History and Life After Dave Thomas." Write a 3 to 5 Page paper (1000 to 1500 words) in APA format. Below is a recommended outline.
1. Cover Page
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Discuss the role of qualitative research in helping Wendy's expand further in the United States.
b. Define the sections of a questionnaire you would develop for assessing consumer preferences for fast- food restaurants.
c. Describe how fieldworkers should be selected and trained to conduct the fieldwork for your questionnaire.
4. Conclusion - Summary of main points
a. Lessons Learned and Recommendations
5. References - List the references you cited in the text of your paper according to APA format.
Part -5:
Read the CASE ANALYSIS on "Marriott: Marketing Research Leads to Expanded Offerings".
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format.
Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Discuss the role of qualitative research in helping Marriott further penetrate the non- business- travelers segment in the United States.
b. Assume the respondents be segmented based on their evaluations of hotels on quality price, service, amenities, comfort, and convenience? How many segments should there be? How would you prepare the data for inclusion into the marketing research report?
c. What charts and graphs would you use in preparing a report for Marriott?
4. Conclusion - Summary of main points
a. Lessons Learned and Recommendations
5. References - List the references you cited in the text of your paper according to APA format.
Part -6:
Discussion Question:
What are 5-7 key lessons about marketing research that you learned in this course?
Why are these lessons important to you?