Review of the strategic issues presented in the case. Application of the Pearce and Robinson Strategic Management Model. Analysis of the case from the theoretical framework. Discussion of implications of the case for middle managers.
Questions for consideration:
• Despite less valuable brands, PepsiCo has done very well in comparison to Coca-Cola. What strategies of Pepsi and of Coke contributed to this situation?
• What role does Wal-Mart play in the Cola wars? What features of Wal-Mart make it unlike either Coca-Cola or Pepsi?