Discussion:
Review this article, "In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike)" . on the use of celebrity endorsements in the competition between Nike and Under Armour.
Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the below:
The product and the celebrity endorsing it
How the endorsement influenced your decision to buy the product
OR
In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.