Review hoover report on the national interstate corporation


Discussion:

Review Hoover's report on the National Interstate Corporation by using the Business Market Research Collection in the LIRN

After reviewing the full report from the perspective of the CRO, answer the following questions:

Q1. What ERM model would you recommendation for the company?

Q2. What benefits and limitations do you predict?

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Marketing Research: Review hoover report on the national interstate corporation
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