Review emerging middle class-changing global marketplace


Discuss the below:

In learning activity, students will role play.

Imagine you are a business executive who is deciding between launching a website in English only or Multilanguage, which is very expensive. The product sold is moderately priced. It is something that might be found in a Target here in the US. It is geared for the middle class. Based on the readings and the video, Emerging Middle Class- Changing Global Marketplace under week content, what choice would you make? Be sure to explain your answer and support your reasoning using the course readings.

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Marketing Management: Review emerging middle class-changing global marketplace
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