Problem:
After reading the case study, The Coop: Market Research, address the following in your initial post:
Imagine you are Daryl. Which direction would you ultimately choose and why? Is there one right answer? For this discussion, use your own secondary research to support your decision; this will mean citations and a works cited page. Then using your chosen direction, formulate an RFP to send out to prospective vendors. Include your RFP in your initial post.