Assignment:
For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below.
• The strategic planning process
• S.W.O.T
• Market Segmenting
• Target Marketing
• Product Positioning
• Offerings: -product, price, and service.
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimumof 4 body pages in length. This does not include the cover and reference pages.
Assignment 2
Assignment Instructions
Course Objectives:
1 Define the legal environment that is applicable to the business world.
2 Review basic business law concepts
3 Describe the litigation system in the United States
4 Apply legal concepts to business to business scenarios
5 Analyze the differences between major forms of intellectual property protection, and current ethical issues that arise under intellectual property law
6 Analyze what a contract is, how a contract is formed, the types of law that govern contracts, the elements of common-law contract formation, and defenses to contracts