Assignment:
You will find an article related to advertising, metrics, digital technology, or data ethics, read the article, and write a short(300 word) reaction in response to it. In the reaction, include the citation for the article (AP OR APA style---this is in addition to the 300 words), a 2 to 3 sentence summary, and why it's relevant to the class. These responses are open-ended, but think about question such as: what are the potential implications of this tool or technology? How might you employ this in your future job? How do you feel about this as an individual users of the tool/technology, vs. as someone working in advertising? What questions do you have about this?
These reactions are informal (but good writing still counts!) and designed to highlight the dynami nature of digital tech. Some good sources for articles include Nieman Lab, AdAge, The Conversation, Pew reports, the news, tech or advertising podcasts, and more.