Writing Assignment
1. Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
3. Discuss the role of demographics in relationship to integrated marketing communications.
4. Discuss the phrase "let the buyer beware" and its relationship to an ethical marketing perspective.
5. Research and then describe Amazon company's primary business activities. Include:
1. A brief historical summary,
2. A list of competitors,
3. The company's position within the industry,
4. Recent developments within the company/industry,
5. Future direction, and
6. Other items of significance to your corporation.
7. Include information from a variety of resources. For example:
1. Consult the Form 10-K filed with the SEC.
2. Review the Annual Report and especially the Letter to Shareholders
3. Explore the corporate website.
4. Select at least two significant news items from recent business periodicals
Format your assignment according to the following formatting requirements:
1. The answer should be 5-7 pages, typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.