Assignment:
Choose a product( for example, the Apple iPhone). Then think about its customers and how they different from users of similar products( example, Samsung Galaxy users). Then determine whether Apple sees its iPhone users as one mass audience who are all very similar to one another or a set of segments who are interested in the iPhone for different reasons and Apple can target in different ways. Finally, decide which media you would to use to promote the iPhone ( for example TV, social media such as Facebook, or Apple Store displays) and tell how you would use them to reach a mass or targeted market)