Solved: Review an effort to improve revenue and earnings, Marketing Management

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Review an effort to improve revenue and earnings

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Q: Occasionally we see news reports of a large corporation laying off news staff in an effort to improve revenue and earnings. Should corporate revenue be a driver in news organizations, or should a news division not be subject to the same expectations of earnings/profit as other areas? Why or why not?

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Marketing Management: Review an effort to improve revenue and earnings

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Marketing Management: Review an effort to improve revenue and earnings

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