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Review an article does a manufacturer matter in co-branding

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Review an article Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel by Harry H Kwon, Hongbum Kim, Michael Mondello. Sport Marketing Quarterly. Morgantown

Q: Identify and summarize the hypothesis described in the article and explain whether the hypothesis was rejected or accepted and what the implication of the finding are for the study.

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Other Management: Review an article does a manufacturer matter in co-branding

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