Problem: Your task is to select a PEST category and a product category.
You will then choose a specific good or service and a specific country to focus on.
Identify the factors in your assigned category that need to be considered when marketing this good or service in another country.
PEST options (choose one):
- Political Challenges
- Economic Challenges
- Socio-Cultural Challenges
- Technological Challenges
Product options (choose one):
- Food item
- Clothing item
- Natural resource
- Manufactured good
- Financial service