Discussion:
Review a case big buying on black friday and cyber monday and discuss below:
1. What role do you think normative influence and consumer socialization have played in the ongoing popularity of Black Friday and Cyber Monday?
2. What kinds of opinion leaders would you recommend that retailers target to influence consumers' decisions about where and when to shop on Black Friday and Cyber Monday?
3. How is the valence of information about Black Friday and Cyber Monday likely to influence consumers' decisions about where and when to shop on those days?
4. What kind of shopping experiences and emotions do consumers feel when shopping together?