1. A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care. However, scanning their records, these patients had not been in for an appointment in the past 2 years. The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group's telephone number and after-hours service number. As the marketing director for the practice evaluate this approach in light of the HIPAA regulations. Can it be implemented, why or why not?
2. Retin-A is a topical ointment originally developed for the treatment of severe cases of acne and related skin disorders. An observed side benefit resulting from use of this product is its beneficial effect on aging skin. If the manufacturer of this product decided to pursue the latter market, what type of growth strategy would it be pursuing?