Understanding Pricing and the Role of Marketing
Retail healthcare services such as plastic and cosmetic surgery are generally paid "out of pocket" by the consumer. Describe how insured services and products differ from retail. Delve deeper by comparing private-pay and federally sponsored insurance. How does each of these categories affect pricing? Consider the role of the healthcare marketer in pricing.
Given the split between retail and insured services, and private-pay and federally insurances, discuss the impact of the marketer on resultant prices. Do they have a large or small impact on pricing?