Responsibility of marketing communications manager
Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is often transmitted and that there is more than one target audience. This is significant, since recognition of the need to communicate with multiple audiences and their different information requirements, often simultaneously, lies at the heart of marketing communications. Aim is to generate and transmit messages that present the organisation and its offerings to their various target audiences, encouraging them to enter into a dialogue and relationship. These messages should be presented consistently, and they should address the points stated above. It's the skill and responsibility of marketing communications manager to blend the communication tools and create a mix that satisfies these elements.