It's funny how a lot of false advertisement could be easily preventable if medical documentation proving the effectiveness of weight loss that they claim could be produceable.
I watch a lot of shark tank and there's a man on there who absolutely hates these scammy products about as much as I do. The first thing he asks for when he sees a miracle invention? He asks: "Where is the proof?"
1)That's what I wish these advertisement channels would do before they let people onto their show. But I guess not apparently.
Also unfortunately, while software would be nice, the nature of how software works would not allow for it to detect whether or not an advertisement is lying. It's more the firm should have had quality control set up in the first place to screen advertisements before they allow it to air to ensure what they're showing is not deceptive in nature.
2) Response to question (1) I agree with you on the losing the question "where's the proof" because it can be the thin line between truth and false advertising. It can be the very camel to break a companies back so to speak especially in the case of proving a product works.
This is why I also agree with your mention of quality control in reference to the monitoring of ads. I love shark tank as well by the way, and love the knowledge one can gain in one episode about business. Have you heard of the pure green coffee before this weeks discussion?