Researching variability in population


Assignment:

Q1. Indicate how a pilot study can help a researcher understand variability in the population.

Q2. Why is it important for the researcher and the marketing manager to discuss the accuracy level associated with the research project at hand?

Q3. What are the benefits to be gained by knowing that a proposed sample is more than 5% of the total population’s size? In what marketing situation might this be a common occurrence?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Researching variability in population
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