Researchers analyze data more effectively


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Q: Measure of central tendency and dispersion allow researchers to analyze data more effectively. A quick serve restaurant chain commissioned a research study on the introduction of a new salad product. The survey asked the respondent for an assessment of the new salad. The questions included a rating from 0 (lowest) to 10 (highest) on several attributes of the new product. A rating of 8.0 and above is considered to be the goal. The following selected results were from a sample of 759 respondents:

Portion Size (8.01/1.81)
Overall Appearance (8.79/1.02)
Overall Freshness (8.80/0.85)
Value for Money (7.51/1.85)
Amount of Ingredients (7.36/1.76).

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