Research types and use for business problems or opportunities; ramdom samples
(a) What types of research are conducted in your work environment (or other organizational setting with which you are familiar)? Briefly describe two or three examples.
(b) Describe a business problem or opportunity that your organization is considering where business research would improve the quality of the decision.
What business research process could be used to find a solution to your selected problem or opportunity?
What is the most likely and/or most desirable change or outcome? What variable(s) will be measured?
(c) What makes a sample "random"? There are several ways to conduct a random sample.
Provide two examples of how you could randomly select subjects at work or in your community using systematic, stratified, or cluster sampling.
(d) Sometimes it is necessary to use a non-random sample. Provide an example of why and how you would use convenience, purposive, or snowball sampling.